Hey, I'm Sufyan.

I am on a mission to build things that matter. The products and companies I have built have served millions of people.

This is my corner of the internet, equal parts what I build and what I'm into. Based in New York; grew up moving constantly — six cities in Pakistan before the UK at 11, then Germany, Taiwan, and here. I built and scaled a marketplace to $25M GMV, did time at McKinsey and Amazon, and various operator roles in startups.

What I'm into

The stuff I'll happily talk your ear off about. Most of what I build traces back to one of these.

Training

I held a national deadlift record at 17 and organized Pakistan's largest powerlifting competition the same year, on zero budget. I went extremely one-dimensional for years. Now I'm less interested in max numbers and more in longevity — staying strong, mobile, and healthy enough to still be building at 100.

Anime

I watch a lot of anime. Good stories, keeps me creative. Dragon Ball Z planted the growth mindset early — find someone better, close the gap, repeat. The rest is just something I genuinely enjoy.

Table tennis

Intermediate, but I genuinely love playing. It's accessible, fast, and leaves no room to overthink — millisecond reflexes will do that to you.

Dogs

I lost a puppy to a preventable disease at 9 and checked out 100+ library books trying to understand why. That obsession eventually became HonestDog. I'm getting one of my own the moment life calms down.

Longevity & health

Sleep, bloodwork, mobility, the boring stuff done consistently. The goal is less 'how much can I lift' and more 'can I still be building at 100.'

Life lately

A few shots from when I actually had free time — mostly my teens, before work took over.

Now

What I'm focused on these days · updated June 2026

Building with AI every single day, turning operations that used to need a whole team into systems that mostly run themselves. HonestDog now runs on under $1k a month.
Looking for the right team to build with next. Somewhere AI meets real-world operating, with people who move fast because they actually believe in the thing.
Shifting gym focus from chasing PRs to longevity — staying fit and healthy rather than rebuilding my deadlift.

The full Now page →

What I'm building

I'm a builder, not a coder, but I ship. A few of the things I've made.

HonestDog

Co-Founder & CEO · 2022–2026

Consumer marketplace for finding and caring for dogs in Europe. Scaled to $25M annual GMV.

League of Spin

Founder ·

World's most comprehensive table tennis map. 40K+ spots, 80+ countries.

ProtoFitSenseAI

Founder ·

AI-powered adaptive fitness companion.

Where I've worked

McKinsey & Company amazon Picus Capital

ex-MBB, ex-FAANG, VC-backed founder. Then I stopped advising and went and built my own thing.

See all my work, highlights, and press →

On my bookshelf

I lost my puppy when I was 9. A couple of years later I learned he'd died of parvovirus — something entirely preventable. That was when I understood that knowledge is power, and that power comes with responsibility.

I've been hungry for knowledge ever since. Between 12 and 15, my rhythm was the same on repeat for over three years: school, sports, the library, and back again.